Privacy policy
The short version
We don't ask for your name, email, or phone number, and there's no form here to fill in. We use privacy-friendly analytics to see which pages people read; it sets no cookies and collects no personal information. We also count outbound clicks in a way that stores no personal information. If we add other analytics or advertising later that use cookies, we'll update this page first. You can control cookies in your browser, and we honor the Global Privacy Control signal.
Information we do not collect
We don't run quote forms, applications, sign-ups, or contact forms. We don't ask for and don't store your name, address, email, phone number, date of birth, or any health or financial details. Nothing on this site turns you into a sales lead, and we never sell or share personal information, because we don't collect it.
Analytics (no cookies, no personal data)
To understand what's useful, we use Cloudflare Web Analytics, a privacy-first service. It sets no cookies, does not fingerprint you, and does not collect personal data. It records only aggregate page views and general, non-identifying details such as device and browser type and the page visited. We use this only in aggregate to improve the site. Cloudflare processes this data under its privacy policy. If we ever add a cookie-based analytics service (such as Google Analytics) or advertising, we will name it here and disclose it on the site before it goes live.
Outbound click counting (no personal data)
When you click a link that leaves our site, we record that a click happened, so we can see which comparisons people find useful. We store the page you left from, the destination name, where the click came from, a coarse country, and a one-way scrambled marker of your browser type. We do not store your IP address, name, or anything that identifies you, and this counter sets no cookies.
Cookies and your choices
This site sets no cookies today. You can still block or delete cookies in your browser settings, use your browser's private/incognito mode, or install a tracking-blocker; the site works the same. Many browsers also offer a Global Privacy Control (GPC) signal. Where GPC applies, we treat it as a request not to sell or share your information, which is straightforward for us, since we don't sell or share it in the first place.
Advertising (not on the site today)
We do not currently show ads. If we add advertising in the future, third-party ad providers (for example, an ad network) may set their own cookies or use similar technologies to measure or personalize ads. When that happens, we will update this policy to name the providers and link their opt-outs, and we'll disclose it clearly on the site before any ads appear. You can also manage ad personalization at aboutads.info/choices and, for Google, at Google Ad Settings.
Links to other sites
Our comparisons link to insurance companies, agents, and official tools we don't control. Once you follow a link, that site's own privacy policy applies. We can't be responsible for how other sites handle your information.
Your rights
Depending on where you live (for example, under California's privacy law or the EU/UK GDPR), you may have rights to access or delete personal information a business holds about you. Because we don't collect or store personal information, there's generally nothing for us to retrieve or erase. If you have a question, email us and we'll help.
Children
This site is for adults and isn't directed to children under 13. We don't knowingly collect information from children.
Changes and contact
If we change how the site handles data, we'll update this page and its "last updated" date. Questions? Email contact@lifeinsuranceapply.com.
Last updated: July 23, 2026